Growth Marketing Manager (Medallion)

About Medallion:

Medallion Network is an innovative B2B2C platform that revolutionizes engagement and achievement recognition. Our network model enhances engagement, retention, and customer outcomes through a unique achievement recognition system, offering hyper-personalized incentives and rewards. We cater to a wide range of customers, including educational institutions, sports teams, and leagues, by providing customizable Medallion plans and an extensive rewards network.

The Role: 

As a Growth Marketing Manager at Medallion, you'll spearhead the growth plan, combining web3 marketing strategies with traditional performance marketing to acquire new customers for the Medallion network. This role demands a basic understanding of blockchain technology and a keen interest in the latest growth marketing techniques. You will be instrumental in shaping the growth journey of an ambitious product within a supportive and innovative brand development venture studio.

Responsibilities:

• Develop and implement a multi-channel, multi-market growth strategy in line with the Medallion brand and commercial objectives.

• Launch and manage cost-effective customer acquisition campaigns using web3 marketing and traditional performance marketing techniques, building brand awareness in the customer engagement/loyalty industry.

• Devise and execute data-driven growth marketing strategies across platforms like Meta & TikTok to drive customer acquisition, engagement, and retention.

• Deliver a Paid Channel strategy that supports business goals, demonstrates tangible ROI, and achieves new customer targets.

• Organize and coordinate brand campaigns, digital marketing efforts, and industry marketing opportunities.

• Build a robust network of partners and key opinion leaders in the loyalty and emerging technology industry.

• Work closely with the Creative team to ideate ad creative concepts, produce channel-specific content, and collaborate with influencers.

• Manage the digital ad testing plan, including setup, management, and reporting on creative tests.

• Use data analytics tools to track marketing performance, analyze customer behavior, and identify trends.

• Optimize marketing campaigns, improve conversion rates, and increase customer lifetime value through data-driven insights.

• Create tailored landing pages to enhance on-site conversion metrics.

Requirements:

• 5+ years of experience in a growth marketing role, preferably in a SaaS business with a B2B2C business model.

• Degree in Marketing, Communications, or a related field.

• Proven track record in building, growing, and managing projects within the specified domain.

• Strong leadership and team-building skills, with an ability to strategize, analyze, and execute effectively.

• Expertise in building models, measuring outcomes, and assessing the impact of marketing initiatives.

• Self-motivated, structured, and autonomous, capable of thriving in a fast-paced and distributed work environment.

• Proficiency in Meta, TikTok, and other key digital marketing platforms.

Metaversal Culture:

• Our mission is to build the world’s most impactful community in Web3

• We seek to evolve culture by educating, informing, inspiring, investing, and building an open and inclusive metaverse

• We foster long-term relationships with our partners because we believe that together we can go further

• We celebrate the diversity of our team and know that our differences make us stronger

• We are connoisseurs of culture – past, present, and future

• We are curious innovators, collectors, curators, and technologists who believe the metaverse is the future of creativity

At Metaversal, we pursue the best talent who seek to make an impact on the globe. We believe diversity leads to diverse ideas, leading to fresh thinking and unique outcomes. We value candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.

Benefits:

• Paid federal holidays

• Generous vacation policy

• Paid parental leave

• 401k and FSA 

• Continued education opportunities

• Paid family medical leave

• Fully remote 

• No meeting Wednesdays

• A supportive and collaborative team

To apply, please send a cover letter and CV to: work@metaversal.gg